It’s not every day that you come across a dating site like Fling. She cites Elizabeth Armstrong and Laura Hamilton, 55 Hanna Rosin, 56 and Kate Taylor 47 who posit that hookup culture is good for women as it frees them to focus on their studies and on their professional develop for careers instead of seeking a long term partner or marriage.

By examining the full range of sexual involvement characteristic of the casual sexual phenomenon of hooking up within a multivariate model, we were able to achieve a more differentiated understanding of college students’ casual sexual experimentation.

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The dating sites I visited all went through a strict criteria that we ourselves developed based on, ease of use, amount of profiles, whether the site was free or paid, legitimacy, and basically, the overall quality of the website, and not to forget, the results, as in, did we get lucky or not.

While it might raise the eyebrow of your grandparents, or that overly conservative cousin you hardly ever see, more and more people are adopting a casual mindset toward dating Think about the rise of blockbuster movies Fling.com and television shows that portray friends-with-benefits arrangements sympathetically, along with the growing use of terms like "f-k buddy," and it becomes clear that attitudes towards one-night stands, casual dating, and even the whole "sugar daddy" concept are shifting.